Multilotto.co.uk win award for PR Stunt of the Year for innovative ‘Best Resignation Letter Ever’ campaign at UK’s PR Moment Awards.
Let’s be honest.
At some point or another we’ve all dreamed about what it would be like to win a huge lottery jackpot and how sweet it would be to quit working safe in the knowledge that you’ll never have to worry about money again.
And perhaps some of us have also dreamed about leaving our jobs in truly dramatic style.
We brought that fantasy to life with our ‘Best Resignation Letter Ever’ campaign, which took place in Leeds, UK, last October.
The idea was simple.
An under-appreciated, over-worked employee, wins the lottery and finally exacts revenge on his boss by handing in his resignation letter in a very unorthodox manner.
Check out the video to see what we did!
The initial stunt generated huge media interest as questions over who was responsible spread like wildfire. Once it was time for the reveal we pulled together a really cool video which went viral, attracting hundreds of thousands of views.
We think the campaign was a success because it really resonated with people who dream of life-changing wins and freedom from the 9 till 5 lifestyle.
At Multilotto.co.uk customers have the opportunity to bet on a wide range of international lottery jackpots giving them the chance to win millions every single day.
Our aim is to give our players as many chances to win big as possible.
Still, it’s nice for us to win sometimes too!